The Bircher Playbook
Why the John Birch Society’s playbook outlasted its critics — and how it led to the crises now shaking the right.
On a frigid December morning in 1958, eleven of America’s wealthiest businessmen gathered in a Tudor mansion in Indianapolis for a secret meeting. The host, candy magnate Robert Welch, had a warning: a vast communist conspiracy had infiltrated the highest levels of American government. The traitors included President Dwight Eisenhower.
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