Latino Voters Are Reconsidering

Many who supported Trump in 2024 are starting to voice their doubts

Jun 18, 2026

∙ Paid

President Trump may be losing his touch with many of the Latino voters who once supported him. A recent poll by UnidosUS, a bipartisan Latino advocacy group, found that 25% of those who voted for him in 2024 say they’d make a different choice today.

While Trump’s approval numbers overall have tanked to the lowest since he took office, the drop in Latino …

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A guest post by

Natasha S. Alford

Award-winning journalist. Media executive. Author of "American Negra." I write and speak about history, culture, politics, purpose, and the world we’re building for the next generation.