Culture Wars Become Corporate Strategy
What these flashpoints tell us about ourselves and our future
A wave of cultural conservatism is washing away the norms that came before.
In 2020, accusations of borderline racism were any organization’s worst nightmare. In 2025, they may be a recipe for success. A recent case study illustrates this cultural shift: the public’s response to a now-famous ad for American Eagle denim.
In the ad campaign, which began on …
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