In this episode, Sharon speaks with Vanessa Otero, the founder of Ad Fontes Media–the media company that is responsible for the dynamic Media Bias Chart. If you’ve follow Sharon on Instagram at @sharonsaysso, then you’ve seen her link to the Media Bias Chart many times. The conversation today centers around the importance of trust and reliability in the media. Ad Fontes analysts use the acronym RELI as news source benchmarks, which stands for reputation, evidence, likelihood, and incentive. As news consumers, it’s important for us to remember that true news journalism seeks to answer our questions, not provide analysis or opinion. We are used to thinking about news in a binary: real news vs. fake news, but as Vanessa explains, it’s more of a gradient of reliability, from a top tier of fact-based “who, what, when, where” news reporting down to misleading and inaccurate information. Most of our news media falls in the middle.
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Consume Smarter: Recognizing News Media Bias with Vanessa Otero